July 5, 2016


I remember reading this line from Seth Godin–I think it was Seth Godin–about making decisions. Specifically, he was writing about interviews and he said that you usually know within the first few minutes what your decision will be. Yet, most interviews go for an hour or so, even if you know whether or not you're going to hire someone within the first 30 minutes.

Reflecting on all of the interviews I've been a part of, both being interviewed and interviewing others, I can totally resonate with this.

The same applies to most decision-making. When presented with a choice–a decision to make, you tend to know your response rather quickly. The time you take to actually offer up a decision, make a choice, is simply the getting used to it. You consider whether or not it's the risk you want to take. Or, some situations, you're simply trying to hold out until everyone else forgets that they're waiting on you to make the call. You're deciding not to decide. That's a choice too.

Here's the thing: waiting doesn't change the consequence, deter the risk or make it any easier. 9 times of 10, my experience has been that the initial, gut-level response is where I land. Whether I respond in 5 minutes or 5 days.

Consequences are a part of life. Risk means you're alive. Decide.